WW Commercial Marketing; Campaign Management Lead

Location(s):
San Diego, California, United States of America
Palo Alto, California, United States of America
Category: Marketing
Job ID: 3073862
Posted: 5/4/2021 7:00:00 AM

We’re looking for a rock star creative marketer to lead major campaigns & strategic work streams. This position will create world-class marketing to drive awareness, consideration, and preference for our commercial products and services. The candidate must be a highly creative, seasoned advertising specialist who is able to develop an end-to-end marketing strategy to drive business outcomes supported by a rigorous learning agenda to strengthen and optimize the plan.

For this person to succeed, this candidate must be a content marketing master with a deep knowledge of what will best establish HP as a leader in the commercial category with a focus on how to use existing and digital platforms to best reach our audience.

You’ll work with team of marketing professionals based around the world partnering especially closely with our WW business units and local marketing teams.

Roles and Responsibilities: Reporting directly to the Manager, Worldwide Commercial Marketing and will be responsible for:

  • Managing the development of insights-led marketing strategies and plans in close collaboration with marketing leadership and regional marketing counterparts
  • Deliver industry leading, break through marketing campaigns and assets to be deployed globally
  • Drive creative excellence across the team, ensuring that all assets end-to-end meet the same exceptional standards
  • Inspire our agency network to produce on-brand, world class, business focused, award-winning work across the mix, every time.
  • Champion and continually drive adoption of leading-edge innovative marketing communications techniques across the business
  • Managing campaign budgets

Knowledge and skills:

  • Minimum of 7-10 years in strategic, creative marketing roles and/or advertising
  • Demonstrable knowledge and experience in content marketing, customer journey and social media marketing
  • You will be able to identify great creative from average creative
  • Proven track record of agency/client management
  • You have a deft touch in communications with exceptional writing and presentation skills
  • Proven track record in strategic communications planning
  • Experience in setting/executing learning agendas and testing / optimizing across campaigns
  • Experience in creating and guiding global community strategies
  • High level of tact and diplomacy; ability to interact with all levels of the company, from top to bottom
  • Budget planning and process management
  • Driven, energetic, transformational and engaging

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